NBA All-Star Weekend is mere days away, the world-renowned showcase of basketball’s best talent and biggest stars. What better time to celebrate the 30th anniversary of its most iconic shoe brand? nike roshe run new zealand That’s exactly what Jordan Brand has in mind, with the Air Jordan Laser Pack.
The collection consists of three classics models — Air Jordans 1, 4 and 20 — and combines the signature lasering of the 20 (which turns 10 this year) with the traditional 30th anniversary gift: pearl. roshe run new zealand The results, predictably, are stunning, as pearl-inspired white leather and icy outsoles lend a premium feel to each silhouette, just as laser-etched illustrations in all three uppers look back at the last three decades of Michael Jordan and his iconic shoes.
The Air Jordan 4 and XX will launch this weekend (in the loose sense of the word; XX’s are on Monday) at Jordan accounts. Although the AJ1 already hit stores on Sunday, it sounds like all three will be in stock at the new 166 Flatbush pop-up shop in Brooklyn. More on that new retail concept below.
When the Jordan Brand started its design of the ultimate pop-up sneaker boutique, it drew inspiration from the All-Star Laser Pack. Celebrating the Air Jordan Laser story and iconic Jordan moments, the 166 Flatbush pop-up store pays homage to the brand’s last 30 years through a Brooklyn perspective. Featuring a hand-painted floor and displays of rare, iconic and historic sneakers, the store will host numerous shoe launches and consumer customization stations throughout All-Star Weekend. Historic Jordan Brand pins, featuring AJ I silhouettes and iconic branded logos, will also be available at 166 Flatbush throughout the weekend.
166 Flatbush is open to the public 8am-9pm Friday, February 13th, through Monday, Feb. 16.
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